Pay Theory builds financial-services infrastructure that integrates with SaaS vendors to let families pay must-pay service providers such as K‑12 schools, childcare providers, healthcare services, and kids sports organizations. The platform gives families the option to complete online transactions in physical cash through a network of nearly 60,000 retailers nationwide, including Dollar General, CVS, 7‑Eleven, Walgreens, and Walmart. When a family chooses cash, Pay Theory issues a barcode (on a smartphone or via email) that can be scanned and paid for at a retailer, enabling providers to be virtually cash‑free while remaining financially inclusive. The company is led by Brad Hoeweler (CEO) and Eric Fulkert (President and CTO). Pay Theory plans to use new funding for product development and to hire for sales, finance, and software development roles. The company recently raised seed capital to support these initiatives.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2022