Peanut started as a swipe-based tool for finding mom friends and has evolved into a broader social network serving women across life stages. The app is used by 1.6 million women (up from 1.0M in December 2019) and has seen engagement rise 30% and content consumption rise 40% since the COVID-19 outbreak. Founder and CEO Michelle Kennedy, formerly deputy CEO at Badoo and an inaugural board member at Bumble, leads the company and its current team of 16. Peanut plans to develop more video networking features, improve social discovery, build a web version, and launch new communities including one focused on menopause. The company emphasizes building a platform specifically designed for women and has added product features such as a "Mute Keywords" tool to tailor feeds. The Series A gives Peanut capital to hire more engineers and accelerate product development. Peanut began as a match-making app for new mom friends and has evolved into a broader social network with more than a million women users. The product now emphasizes community features—Q&A forums, Peanut Pages and Peanut Groups—with 60% of users engaging in community functions versus 40% using friend-finding tools. Users are verified by selfies and the app is positioned as a private alternative to Facebook Groups for intimate, candid conversations. Since around November 2018 Peanut has been growing roughly 20% month-over-month. The company plans to expand into a Trying To Conceive (TTC) community and grow its team, while remaining ad-free. Near-term monetization plans include a freemium model and micropayments. Peanut provides a mobile app for mothers that uses an algorithm and machine learning to connect women based on location, interests, mutual friends, languages, and the age and gender of their children. The app supports group chats, suggests and polls meetup times, sends invitations, and adds meetings directly into users' calendars to facilitate real-world connections. Peanut personalizes the experience by understanding user behavior to create more meaningful connections. Since launching, the platform has grown to over 160k female members and has generated more than 17 million swipes. The company plans to use newly raised funds to further grow the team and build its community of users. Peanut was co-founded by Michelle Kennedy and Greg Orlowski and is based in London, UK.

Total raised

$17M

Funding rounds

3

Latest round

Series A

Latest activity

May 2020