Pearl Edison is a Detroit startup that partners with utilities and local governments to drive home energy-efficiency upgrades. The company builds white‑labeled websites for utility partners, runs outreach campaigns to sign up customers, and uses multiple data sources to design jobs and generate guaranteed prices. After an initial software design, Pearl Edison dispatches workers to verify conditions in the field before finalizing plans, then sends vetted contractors to complete installations. It earns revenue on the installs themselves and estimates most jobs will cost less than its quoted price. Pearl Edison says homeowners save money because installers don’t need to spend time acquiring customers. The company already has programs with two utilities (DT Energy and Duquesne Light) and the city of Ann Arbor, and the CEO said it will add two more utilities this year. Financially, the company recently closed a seed fundraise to support growth.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2025