Pearpop operates a marketplace that lets creators and brands buy collaborations with celebrities and influencers, and run engagement-based “challenges” on TikTok and Instagram. Since launching in October 2020, the platform has grown to over 200,000 creators and has paid out more than $10 million to creators, with 71% of earnings going to creators with under one million followers. The company has attracted brands such as Amazon, Netflix, Chipotle, Rakuten, Universal Pictures, Sonos and Beyond Meat, and celebrities including Doja Cat, The Weeknd, Madonna, Shawn Mendes and Post Malone. Pearpop is expanding its product suite with two new offerings, Ovation (to mobilize brand advocates) and Passport (blockchain-backed cross-platform engagement visibility), and previously launched Pearproof, a web3 NFT product on Solana. The company plans to use the new funding to accelerate tech and engineering hiring, advance product functionality, leverage data and intelligence, and build out sales and partnership teams. pearpop operates a marketplace that enables social collaborations between creators, matching talent for paid creator interactions and partnerships. The platform launched in October 2020 and has since attracted almost 10,000 creators, including Heidi Klum, Loren Gray, Snoop Dogg and Tony Hawk. Creators on pearpop collectively reach more than a billion followers, and hundreds of users have over a million followers on TikTok alone. Financially, pearpop has completed a $16M funding package made up of a $10M Series A and a prior $6M seed. The company’s Series A was led by Alexis Ohanian’s Seven Seven Six with participation from Bessemer Venture Partners. The earlier seed was co-led by Ashton Kutcher and Guy Oseary’s Sound Ventures and Slow Ventures, with additional participation from Atelier Ventures and Chapter One Ventures. Angel investors include a large roster of entertainers and creators who also back the platform. PearPop operates a marketplace that allows TikTok celebrities to set prices and accept bids from fans to share screen time and create joint videos. Creators can preview and approve content before posting, and payments are processed and verified through Stripe. The company reported rapid early traction—nearly 25,000 users in less than a month, including 3,000 users from a single post by TikTok star Anna Shumate. Founder Cole Mason built the product to simplify fan access and creator monetization, positioning it as an alternative to manager-mediated deals or Cameo-style messages. PearPop has an advisor in Spencer Markel and plans mobile launches, with Android and iOS versions expected in November. The company says it has secured seed funding from Rocket One Capital and aims to reach 100,000 users in the coming months before pursuing further fundraising.

Total raised

$34M

Funding rounds

4

Latest round

Series A

Latest activity

Nov 2022