PeaTos makes all-plant-based, vegan snack products formulated to deliver a full "junk food" experience using proprietary technology. The snacks emphasize protein and fiber, contain no artificial ingredients, and are made with non‑GMO ingredients. The company is led by founder Nick Desai and is based in Los Angeles, CA. PeaTos is carried in more than 7,000 retail outlets, including Walmart, Sam’s Club, Kroger, Sprouts, CVS Health, and H‑E‑B, and is sold online at Peatos.com and Amazon. The company recently closed a Series A3 round for an undisclosed amount, and says it will use the proceeds to expand its business reach. No revenue or other financial metrics were disclosed in the article. PeaTos produces snack chips that augment a corn base with peas and replace artificial colors and flavors with more natural ingredients. The company uses proprietary technology and state-of-the-art innovation to make snacks with 2X the protein and 3X the fiber of comparable products while retaining a familiar taste. PeaTos has rapidly expanded retail distribution to over 4,700 retailers, including Kroger banner stores, Albertsons, Safeway, Sprouts, and Sam’s Club, and is seeing growth in foodservice and quick-service restaurants. The brand has also grown its direct-to-consumer business with a new site, subscriptions, and a loyalty program, with online purchases accelerating month over month and a tripled social following. PeaTos leverages an irreverent brand voice, influencer partnerships, and targeted marketing to millennials and Gen Z. The company intends to use new funding to further scale retail and DTC channels, partnerships, and brand-building efforts. PeaTos produces pea-based crunchy snacks that mimic the flavor and texture of mainstream salty snacks while marketing themselves as gluten-free, NON-GMO, with no added MSG or artificial ingredients and higher protein and fiber. The brand uses proprietary techniques to replace corn with peas, offering curls and rings in five flavors (Classic Cheese, Fiery Hot, Zesty Ranch, Classic Onion, Fiery Onion). In under two years the company reports rapid growth across e-commerce and traditional retail channels and says its ads have driven strong consumer interest. PeaTos is carried in over 4,700 retailers, including Kroger banners, Safeway, Albertsons, 7‑Eleven and Costco, and is sold online via PeaTos.com, BetterSnacks.com and Amazon. Leadership highlights include founder and CEO Nick Desai and a roster of early investors/advisors from the food industry. The company completed a $7M Series A round to support its growth trajectory.

Total raised

$20M

Funding rounds

3

Latest round

Series B

Latest activity

Feb 2021