Peek is a San Francisco–based technology company offering a comprehensive operating system for the experiences industry, spanning museums, theme parks, cultural attractions, tours, and activities. Its cloud platform supports ticketing, memberships, donations, RFID-enabled access control, and other guest-management tools designed to boost merchant revenues, save staff time, and improve visitor journeys. To date the company has processed more than $7 billion in bookings through its software. Peek’s customer roster includes marquee institutions such as MoMA, the Whitney Museum, Seattle Aquarium, Bryant Park, Looping Group, and the Museum of Ice Cream. In 2025 the company expanded its capabilities and market reach to over 150 million consumers by acquiring ACME Ticketing, which specializes in cultural-institution ticketing and membership infrastructure, and Connect&GO, which provides RFID attraction-management technology for complex venues. These additions deepened Peek’s domain expertise in both back-office and on-site visitor operations. The newly raised capital will fund further product development and operational scale.

Total raised

$189M

Funding rounds

6

Latest round

Series D

Latest activity

Nov 2025