People Pattern offers an advanced analytics marketing platform that automates collection and analysis of audience and social data to identify high-impact audience segments. The platform moves beyond basic demographic and psychographic data to provide predictive, real-time segmentation based on social and enterprise signals. Classifiers include location, age, race, gender, ethnicity, interest, sentiment and influence, and the solution works across multiple social networks, countries and languages. The company was founded by CEO Ken Cho (who previously cofounded Spredfast) and Jason Baldridge, an associate professor of Computational Linguistics at the University of Texas at Austin. People Pattern plans to use the new funding to increase adoption of its platform. No revenue or user metrics were disclosed in the article.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2013