Founded in 2018 by Nelson Chu, Percent operates a marketplace and SaaS solution that powers the sourcing, structuring, syndication, surveillance and servicing of private credit transactions. The company initially underwrote its own deals for the first four years to learn the market; in January 2023 it pivoted to become a pure‑play software provider. Percent’s platform enables accredited retail investors, family offices and credit funds to find and compare private credit deals. The business is projecting a 2.5x increase in top-line revenue and a 3x increase in annual recurring revenue in 2023. Percent is not yet profitable but expects to reach profitability in mid‑2024. The company reports several dozen borrower and underwriter clients and thousands of investors across retail accredited, family office and credit fund segments. Percent operates a technology platform that brings public-market efficiencies to the analog private credit market by powering sourcing, structuring, syndication, surveillance, and servicing of private credit transactions. Founded in 2018 and announced from New York, the company launched its first deal in 2019. To date Percent has closed over 390 deals and has powered over $1 billion in investments on its platform. Its historical average APY for investments is 12.48% and its current average APY is 14.91%. Percent is expanding into the venture debt asset class and is positioning its infrastructure to increase transaction speed and transparency. The company says the financing will support its innovation and growth and help realize its long-term vision to modernize private credit markets. Percent builds an end-to-end technology securitization platform for debt originators to connect with a wider network of investors and speed syndication. The platform handles deal origination and transaction workflows, managing requests for information and replacing Excel-and-email processes. Its business model charges a percentage fee on dollars originated and an additional fee when it underwrites, creating recurring revenue tied to platform volumes. The company has scaled activity quickly, processing $125M earlier and now structuring more than $400M across its platform, including a $144M securitization for FAT Brands. Percent has doubled its team over the past year as it scales engineering and sales. Headquartered in New York City and founded in 2018, the company pitches lower cost of capital to originators by widening the investor base beyond traditional institutional channels.

Total raised

$43M

Funding rounds

3

Latest round

Series B

Latest activity

May 2023