Perch is a technology-driven commerce company that acquires and operates Amazon third-party and other D2C brands at scale, investing in a unifying technology platform to integrate and grow acquired brands. The company emphasizes a data-first, tech-enabled approach that automates supply chain logistics and listing optimization and guarantees sellers a 48-hour response on fit and valuation ranges. Perch has been profitable since inception and reached a 10-figure valuation in just over 18 months after its November 2019 founding. It has acquired over 70 brands to date and was closing on more than two brands per week in 2021 year-to-date. Portfolio metrics cited include 500,000+ Amazon reviews with an average 4.5-star rating and an average Perch brand growth of 75% year-over-year in Q1. Perch also reports international expansion (over 35% of the portfolio sells into the EU today, another 15% en route) and sales into brick-and-mortar retailers such as Target, Walmart, Costco, and Kroger. Perch is a Boston-based company that acquires direct-to-consumer brands and products selling on Amazon and continues to operate and grow them using a proprietary technology platform. Its platform runs analytics on sales, sets pricing and ad strategy, and manages inventory positioning and marketing decisions, with 40% of the team focused on platform development. Perch currently manages a portfolio of 10 brands, including Satina, Flathead and Aulett, and plans to grow that to 50 by the end of 2021 and eventually to hundreds or thousands of brands. The company says it is profitable and will use cashflows alongside the new capital to expand the team and acquire additional brands. Perch emphasizes economies of scale in manufacturing and distribution by consolidating promising smaller D2C sellers on Amazon. Longer-term the platform is expected to help balance sales across social and retail channels while the company continues to focus primarily on Amazon. Perch acquires and operates leading Amazon FBA (fulfillment by Amazon) businesses, using technology and operational efficiencies to scale third-party sellers. The company targets entrepreneurs seeking liquidity or lacking resources to grow, in a market where third-party FBA products represent more than 60% of Amazon online sales. Perch has acquired multiple top performers across categories, including Flathead Products, Beachr, Bodymate, and Aulett Home. The company will use the funding to acquire additional category-leading products, build out its core team, and further invest in technology and infrastructure. Chris Bell serves as CEO. The company is based in Boston, MA.

Total raised

$907M

Funding rounds

3

Latest round

Series A

Latest activity

May 2021