PERCH builds a mixed‑reality retail marketing platform that detects when customers touch, pick up, or put down products and responds with dynamic digital content using computer vision and embedded IoT. The company has expanded its capabilities with an augmented reality campaign management system, enhanced sensing and computer‑vision features, and the Shelf Touch technology for tap-and-swipe product interactions. PERCH recently launched an open platform and partner program (with POP Displays as an initial partner) to embed mixed‑reality marketing into physical retail displays. The business reports deployments in over 20 countries across five continents and lists enterprise clients including Johnson & Johnson, Estee Lauder, Coty, Sephora, Neiman Marcus and others. PERCH says its technology drives 5–10x customer engagement, 30–80% product sales lift and 200–400% ROI on average. Financially, the company reported over 150% quarter‑over‑quarter growth in Q2 and has raised seed funding to support further expansion of its computer vision, behavioral sensing and customer analytics.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2018