Perfect Audience provides a self-serve platform that makes Facebook Exchange retargeting accessible to a broad range of advertisers. Users create or upload an ad, fill out basic campaign information, provide a credit card, and can launch campaigns in minutes with on-site guidance. Co-founder and President Brad Flora said the company had been working on a broader suite of retargeting products but decided to focus on Facebook Exchange due to strong demand. The company reports more than 250 advertisers have signed up and it is seeing roughly 30 new sign-ups per day. Perfect Audience highlights performance advantages: one customer paid a 19-cent CPC for Facebook retargeting versus $1.65 for AdWords and $1 for the company’s web retargeting. Financially, Perfect Audience raised a $1.1M seed round from a mix of institutional and angel investors to support its product and growth.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2012