PerfectTed is described in the article as a rapidly growing energy drink brand. The article reports that the company secured another £1m in funding on 5 August 2024. That £1m came from Steven Bartlett, who is said to have doubled down on his investment. No details on the funding instrument, valuation, revenue, or user metrics are provided. The article does not describe any specific future plans or operational details for the company. PerfectTed produces a matcha green tea energy drink (80mg caffeine per 250ml can) and a matcha powder business. The London-based company was founded in 2021 and manufactures in Devon. Its drinks are sold in Tesco, Holland & Barrett, Selfridges and in eight other countries including Ireland, Singapore and the UAE. The matcha powder side is profitable and accounts for almost 50% of the business, helping fund drink activities. PerfectTed is scaling retail distribution (a retail rollout with a major grocery across almost 2,000 stores and a nationwide Joe & the Juice launch planned) and sees expansion opportunities across the UK, Europe, the Middle East and southeast Asia while remaining cautious about a US launch. The founders navigated early manufacturing challenges including a factory fire and are now working with Steven Bartlett's team on brand growth.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2024