Perfora sells oral-care products including a Smart Electric Toothbrush, SLS-free toothpaste, enamel-safe teeth-whitening pens and powder, smart dental flossers, and alcohol-free probiotic mouthwash. The company says its toothpaste is certified and free of harmful substances and aims to develop safe, toxic-free solutions using advanced technology. Perfora was founded by Jatan Bawa and Tushar Khurana. It recently raised $2.5 million and plans to use the funds to expand its digital presence through platforms that cater directly to consumers and broader markets. The company positions itself to revolutionize oral hygiene for Indian customers and emphasizes safe, efficient formulations. Perfora competes with Sippline, Bamboo India, Daybreak, Buy91 and other consumer goods companies in oral-care categories. Launched in August 2021 by Jatan Bawa and Tushar Khurana, Perfora builds a modern oral care brand focused on clean, performance-driven products. Its portfolio includes probiotic mouthwash, an electric toothbrush, N‑Ha toothpaste, a smart flosser, and a peroxide-free teeth whitening pen. The company sells via its website and marketplaces/channels such as Amazon India, Swiggy Instamart, and Nykaa. Perfora positions itself against incumbents in India’s Rs 15,000-crore oral care market by offering innovative formulations and a fresh brand look. The startup plans to use the seed capital to hire, expand distribution, introduce new oral care solutions, and strengthen brand positioning. No revenue or user metrics were disclosed in the article.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2023