Periscope Data offers a data analytics and visualization platform designed for data scientists to create digestible visualizations from complex datasets. The company generates revenue by charging based on data volume. Management plans to prepare for larger enterprise customers by expanding the product and go-to-market strategy and adding premium enterprise features. Potential premium features mentioned include reporting, collaboration, security, and authentication. The CEO noted that selling to data scientists is a distinct go-to-market challenge compared with selling to functions like sales or IT. Periscope has positioned its product and roadmap to address enterprise requirements while retaining focus on technical users. Periscope Data offers a platform that lets data scientists create highly detailed, customized visualizations and queries against raw data sources with a few commands. The product integrates with MySQL, PostgreSQL, Amazon Redshift (which has a partnership with the startup), Salesforce and Microsoft SQL Server. The company says its service is roughly 150 times faster than other visualization tools on the market. Periscope began as an internal analytics project and the visualization product emerged as the primary use case. As of the article, about 200 businesses had signed up, the customer base grew tenfold in the last year, and 90% of customers use the product at least once per day. Management said there are no immediate plans to add new products; the company intends to market the visualization platform more broadly and hire additional engineering staff.

Total raised

$35M

Funding rounds

2

Latest round

Series B

Latest activity

Nov 2016