Permuto, which is rebranding as Buysight, develops an intent-based ad-serving technology that captures shoppers' intent on search and shopping engines and serves targeted ads in real time. The company purchases an index of consumer intent search data from search engines and partners with retailers to place intent-driven ads on publisher sites. Buysight says its network reaches 65 million people monthly and includes hundreds of advertisers and thousands of publishers. The startup raised $10 million in funding from Onset Ventures, Rembrandt Venture Partners, Reid Hoffman, Jeff Clavier and others, bringing total funding to $16 million. Co-founder Shaukat Shamim says Buysight turns data into insight for retailers and aims to provide publishers with more relevant ads and a better visitor experience. The company emphasizes delivering intent-based ads in real time to improve targeting by linking search intent with publisher inventory.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2010