Persona is a Seattle-based company that delivers customized daily vitamin packs to subscribers’ homes by combining therapeutic-level nutritional support with a proprietary recommendation engine. Its online assessment factors in an individual’s needs, lifestyle, and prescription medications to generate tailored supplement plans that use high-quality, bioavailable ingredients. Led by Founder and CEO Jason Brown, Chief Nutrition Officer Tamara Bernadot, and CTO Prem Thudia, the company positions itself at the intersection of nutrition science and convenience. Persona is actively expanding its product catalog, with plans to launch roughly 40 new proprietary dietary supplements, including a turmeric-plus-omega-3 blend and a time-released sleep support program. Proceeds from its latest financing will fund production expansion and accelerate this product development pipeline. The company has also secured scalable banking solutions through a long-term debt facility from Silicon Valley Bank to support its rapid growth trajectory.

Total raised

$2M

Funding rounds

3

Latest round

Equity

Latest activity

Jul 2017