Persona provides an automated service that analyzes users’ Facebook, Twitter, and Google+ histories for profanity, adult content, drug use, violence, or discriminatory language, alerting users to anything that might jeopardize their professional reputation. After an initial deep scan, the platform offers 24/7 monitoring with real-time alerts whenever new questionable posts or images appear. Image analysis currently focuses on spotting signs of alcohol or drug use, while users can whitelist terms they deem acceptable. The company targets recent college graduates and other job seekers who are heavy social media users and vulnerable to recruiter scrutiny. Pricing is subscription-based, with two tiers (the higher tier adds image monitoring) and annual fees kept under $50. Persona’s team of seven operates from Seattle’s Belltown neighborhood, led by CEO and founder Lee Sherman, a former Razorfish/aQuantive executive. The startup has secured $500,000 in initial funding and collaborates with a third-party service for round-the-clock monitoring.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2013