Personal provides a privacy- and security-by-design digital vault and private network that lets individuals store, manage and privately share their most important data and documents. The service is available via subscription and is also distributed through companies and organizations that provide prepopulated vaults to their customers and members. Personal is offered on the web, iOS and Google Play and is built to let individuals leverage their information while keeping legal control and permissioned sharing. Leadership framed the company’s work as moving toward a consumer-in-charge model that still delivers a solid value proposition to businesses. The company has been scaling and managing acceleration and growth, and recently announced board additions to support execution and scale. Financially, Personal has raised approximately $20 million in total since its founding. Personal builds consumer-facing tools intended to give users control over their digital data and to prevent companies from tracking, compiling, and selling information without consent. The company says it enables consumers to act as gatekeepers of their information and, if they choose, be rewarded for granting access, even anonymously. Details on the product are sparse in the article, but Personal is positioned to address online tracking and advertising‑related privacy concerns. Personal is currently in private beta. The founding team previously built The Map Network, which was acquired by NAVTEQ in 2006. Shane Green, president and CEO, frames the company’s mission as reversing the imbalance of power over consumer data.

Total raised

$12M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2013