Personali is a New York-based incentives personalization platform that enables online retailers to let shoppers personalize their own prices within limits set by the retailer. Its approach lets shoppers pay a price of their choosing while protecting profit margins because offers vary by shopper. Led by co-founder and CEO Noam Javits and co-founder and CPO Keren Zimmerman, the company has generated over $200M in incremental revenue for retailers across North America, Europe and South America in the past 18 months. Clients include Fortune 50, 100 and 500 retailers as well as members of Forbes' Global 2000. Personali plans to use the funds to expand global sales and marketing, enhance and grow product offerings and hire technical talent for its development center in Tel-Aviv.

Total raised

$12M

Funding rounds

1

Latest round

Series B

Latest activity

Jun 2015