Personetics develops AI-driven personalization technology that helps banks understand customers’ spending habits and deliver tailored advice and automated money-movement services. Its core product surfaces personalized savings, automated transfers and insights by combining individual behavior with larger datasets. The company is used by 80 banking customers — including Metro Bank, Santander, U.S. Bank, Huntington Bank, UOB, Hyundai Card and MUFG — and its technology interacts with about 120 million users across 30 countries. Personetics offers both a SaaS version and on-premises deployments to meet banks’ data and security requirements. The company plans to expand its product set into areas such as lending automation and more advanced money-movement capabilities. Recently it raised new capital to scale its tools and grow its user base. Personetics offers a proprietary AI software platform that analyzes customer financial data and behavior in real time while keeping data inside the bank’s ecosystem. Its tools include a low-code Engagement Builder and a Creation & Management Console that let banks modify hundreds of pre-programmed insights and build customized user journeys. Banks use the platform to share real-time personalized insights and advice and to run automated, self-adjustable financial wellness programs for retail and small-business customers. Flagship clients named in the article include U.S. Bank, RBC, Intesa Sanpaolo, Santander, KBC, Metro Bank, UOB, Hyundai Card and MUFG. The company is led by CEO David Sosna, was founded in 2011, and operates offices in New York, London, Paris, Singapore and Tel Aviv. It recently completed a $75M growth funding round. Personetics provides predictive interaction and customer-engagement solutions tailored to banks and other financial institutions. Its technology leverages customer data and crowd-sourcing analytics to build a real-time customer view that can predict intent and surface personalized services and recommendations. The solution is pre-loaded with a library of banking-specific predictions and runs on a real-time analytics engine to convert passive digital adopters into active digital users. Personetics targets personalization across online, mobile and tablet channels while aiming to reduce operational costs for institutions. The company said it will use new funding to drive sales and scale operations to meet growing demand for predictive digital experiences. Personetics is headquartered in New York and has offices in Tokyo and Tel Aviv. Personetics is a New York–based developer of customer interactions technology for the financial services industry. Founded in 2010 by David Sosna and David Govrin, the company maintains R&D in Tel Aviv. Its core product, the Personetics Digital Banker™, is designed to handle a wide variety of customer interactions across web, mobile and text channels and to eliminate the need to switch from self-service to call-center support. Personetics positions its platform to help financial institutions respond to shifts in customer behavior and channel usage. The company plans to use the new funds to further develop its solutions and to launch business development, marketing and sales operations. In conjunction with the financing, two investors joined the board of directors.

Total raised

$178M

Funding rounds

4

Latest round

Equity

Latest activity

Jan 2022