Persosa is a Phoenix-based startup offering a SaaS Experience Management System™ for website personalization. The platform installs with a single line of tracking code, eliminating the need for engineering support and enabling quick publishing and testing of personalization variations. It supports end-to-end customization across the customer journey, including post-site engagement such as email and retargeting campaigns. Over the past 13 months Persosa has gained extensive traction with brands seeking higher conversion rates through contextual personalization. The company positions its product as a solution to the gap between segmented campaigns and generic websites. The recent funding will be used to continue evolving the platform and to expand customer success, engineering, and sales teams to support increased demand.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2018