PetFlow.com operates an online auto-replenishment service that delivers pet food and supplies at customer-chosen frequencies. The site offers a premium selection of more than 100 health-conscious pet food brands, including items previously sold only in regional specialty stores. Customers can set delivery intervals from every two to 16 weeks to save time and money. The company was founded in early 2010 and is already shipping more than 500,000 pounds of pet food per month across America. PetFlow.com competes with large retailers like PetCo and Petsmart by emphasizing convenience and specialized brand breadth. The company plans to use new funding to grow infrastructure, create jobs, and strengthen marketing efforts. Petflow is a just-launched startup that sells pet food online with a focus on recurring, auto-delivery orders. The service is designed to set customers up with the food they want and deliver it on a regular schedule automatically. Pricing is competitive (the article compares it to Eukanuba) and shipping is a flat $5 on orders over $20. The company says it is profitable on each transaction, though it is absorbing some of the shipping cost. The article praises the user experience and notes the business may succeed if it avoids expensive mass-marketing efforts (e.g., Super Bowl commercials).

Total raised

$15M

Funding rounds

2

Latest round

Series B

Latest activity

Jul 2011