Phia provides an AI layer that bridges consumers and brands through a shopping agent capable of translating real-time consumer intent into personalized product discovery. The platform draws product intelligence from a network of 6,200 brands and has been downloaded more than 1 million times, demonstrating early traction with shoppers. By surfacing the most relevant items, Phia aims to streamline purchasing decisions and deepen brand-consumer relationships. The company plans to use newly raised capital to accelerate its core AI capabilities, grow its team, and expand its roster of brand partners. Founded by Phoebe Gates and Sophia Kianni, Phia positions itself at the intersection of retail and artificial intelligence, focusing on alignment between shoppers’ preferences and brand inventories. Current financial details such as revenue have not been disclosed, but the significant user base underscores market interest. Future initiatives will concentrate on refining personalization algorithms and broadening the platform’s reach among both consumers and brands.

Total raised

$73M

Funding rounds

3

Latest round

Series A

Latest activity

Jan 2026