Phrasee is a London-headquartered marketing technology company that uses artificial intelligence to generate and optimize marketing copy at scale. Its AI combines Natural Language Generation and deep learning to write email subject lines, Facebook and Instagram ads, and push notifications that the company says outperform human-written versions. Phrasee's team of data scientists, computational linguists and developers serves enterprise clients including Virgin, Domino’s, Superdry and The Times. The company reports performance uplifts such as a 57% click increase for Domino’s, a 35% open uplift for Gumtree, and millions of pounds in incremental revenue for Virgin Holidays. Phrasee launched an AI ethics policy and was recognized by CB Insights as 2017’s Most Innovative AI Company. It is expanding internationally, scaling a new US operation in San Francisco while growing its UK team. Phrasee is a cloud-based SaaS marketing software that uses a proprietary AI algorithm to generate and iteratively optimize email subject lines and other marketing language. Its technology produces trillions of brand-compliant, human-sounding language variants and, according to the company, has outperformed human-generated copy more than 90% of the time. The company was founded in early 2015 by Parry Malm, Dr. Neil Yager and Victoria Peppiatt and is based in London with an office in Vancouver. Phrasee says its product boosts email response rates and drives greater revenue for senders. The company plans to use new funding for research and development and to expand its reach in the UK and US MarTech markets. No revenue or user figures are disclosed in the articles.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2018