Piano Media, launched in May 2011, runs an aggregated paywall that enables online publications to offer premium content on a shared monthly subscription. In test markets Slovakia and Slovenia it charges monthly subscriptions of €3.90 and €4.89 respectively, granting access to premium content across all participating sites. The service aggregates 60 websites and 20 publishers, with publishers receiving a share of revenue based on traffic and Piano keeping a commission. In its first month in Slovenia Piano generated €26,000 for participating publishers. The company raised €2 million from 3TS and previously raised €300,000 in July 2011 from MONOGRAM Ventures, Etarget and NextBig. The new funding will be used to fuel international expansion and improve its software, according to founder and CEO Tomas Bella.

Total raised

$3M

Funding rounds

1

Latest round

Series B

Latest activity

Apr 2012