Piccing is a web and iOS social-shopping platform that lets users upload or bookmark images and add up to five hotspots ('piccs') per image to make items shoppable. Its machine-learning image-recognition and comparison engine lets users click piccs to buy products or view similar items. Piccing partners with 334 brands, including Nordstrom, Armani, Booking.com, Swarovski, Zappos, Benefit Cosmetics and Oakley, providing affiliate access to over 10.4 million products. The company generates revenue by taking a small cut of purchases made through its affiliate links. Piccing claims 39 million unique visitors in November and says members have curated over 1.8 billion items to date. Its new funding will support an international launch that began earlier this week.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2014