Pickie is an iPad app delivering a personalized commerce experience by showing users apparel and other items from multiple brands that match their preferences. The app blends a magazine-like and catalog interface and prompts new users to connect to Facebook so it can scan Likes and social connections to inform recommendations. In addition to explicit user choices, Pickie highlights trending items based on aggregate social data and includes editorially curated content alongside algorithmic suggestions. All items surfaced in the app can be purchased directly rather than just discovered. The app became available on the Apple App Store, and the company is a TechStars alum; co-founder Sonia Nagar is quoted about the personalization approach. Pickie has raised $1 million from a group of investors.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2012