Pickle operates a peer-to-peer marketplace that lets users list wardrobe items for rent (owners set price, availability and shipping) and renters book items up to 90 days in advance or same day. The company pivoted from a social polling concept in 2022 to focus on rentals and has since grown to host more than 50,000 items across 2,000 unique brands. Pickle reports 55% month-over-month revenue growth and a 90% customer retention rate after 12 months on the platform; same-day or next-day rentals account for roughly 65%–70% of transactions. The user base skews 22–35 years old and includes students, micro/nano influencers and others attracted to access and sustainability over ownership. Future plans named in the article include expanding into new U.S. markets (notably LA), adding new rental categories beyond apparel (cameras, suitcases, sporting goods, kitchen gadgets), piloting brick-and-mortar retail in NYC, relaunching a redesigned app, and eventual use of AI for matching. The founders intend to create localized "micro-warehouses" to redistribute goods within communities more efficiently.

Total raised

$8M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2023