Pie provides a suite of offerings—Growth, AI Search and Front Desk—designed to help small merchants improve visibility, attract customers on local channels, and convert customer engagement into outcomes like calls, bookings and revenue. The company emphasizes partnerships with vertical software platforms to embed its capabilities into tools already used by small businesses, exemplified by a partnership with MoeGo that reached over 10,000 pet-care businesses and delivered an average 15x return on ad spend in initial weeks. Pie launched from stealth in 2025 and, before its public debut, signed up thousands of small-business customers and generated over 100,000 phone calls to client businesses. Operational metrics cited by the company include many customers experiencing 15–20% year-over-year sales growth. With the recent investment from Amex Ventures and its $19.5M Series A led by Lightspeed, Pie plans to expand platform partnerships, broaden its product suite, and grow its team to scale adoption across categories such as auto repair, pet care, fitness and beauty services.

Total raised

$39M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2026