Swivel (formerly PilotDesk) offers a no-code AI workflow automation platform designed to remove repetitive work in ad operations and account management. The company focuses on AI-driven orchestration, unified analytics, and seamless integrations with ad servers, DSPs, SSPs, and OMS platforms. Swivel says its automation engine has already produced measurable results — in a deployment with LG Ad Solutions it performed over half a million automated actions, equating to roughly 25,000 hours of manual ad-operations time saved and moving from pilot to a long-term partnership. The team includes co-founders Joe Hirsch, Matt Dearborn, and Rich Lin, plus President Frans Vermeulen and CTO Geir Magnusson Jr., bringing deep adtech and technical experience. The company rebranded from PilotDesk to Swivel as it shifts to building more intelligent systems to eliminate the need for staff to "swivel-chair" between multiple ad platforms and to enable automation in revenue operations at scale. Funding announced in April 2025 will support team growth and accelerate product development focused on deeper AI orchestration and integrations. UnVale is a platform for storytellers to develop entire worlds of content, enabling writers, illustrators, and animators to grow an audience and publish long-form work in serialized pieces. The product breaks down long-form content into easy-to-digest releases so creators can expand their fanbase with each update. The company positions itself as an alternative to short-form influencer-focused social platforms, emphasizing public worldbuilding and story craft. Operating metrics cited in the announcement include 150k users (700% growth year-to-date), 1M pieces of original content, and 3M social interactions (28x growth YTD). UnVale said the $1M pre-seed raise will accelerate growth through 2025. The company is actively hiring backend engineers and aims to use its momentum to help creators self-publish and signal audience interest to publishers.

Total raised

$7M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2025