PINA provides wealth management services and money-management tools that integrate planning, budgeting and investing into a single app targeted at Indonesia's middle-to-upper classes. Users link bank accounts, e-wallets, state pension and investment accounts to view net worth, cash flow and budgets, set savings and investment goals, and book certified financial advisors. The platform offers automatically managed diversified portfolios based on goals, time horizon and risk tolerance, investing in low-cost mutual funds and automatically rebalancing when portfolio drift reaches 5% or when users fund their portfolios. PINA's advisory and money-management features are free to use; the company monetizes by charging when customers make investments through the platform. Founded in 2021, the team includes founder Daniel van Leeuwen and technical co-founder Fajar Kuntoro, alongside Christian Hermawan and Hendry Chou. PINA plans to expand advisory and investment features, improve user acquisition, and add complementary services such as career coaching and exclusive member events; it recently raised $3 million in seed funding.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2022