PINATA is an enterprise SaaS platform focused on managing, measuring, and maximizing front-line, location-based workforces through systematic task-management solutions. Its product offers collaborative tools for goal setting, event planning, staffing, reporting, financial tracking, KPI dashboards, and configurable "Playbooks" for use cases such as Retail Compliance, Consumer Sampling, Merchandising, and Competitive Surveying. PINATA targets teams working in retail stores, construction sites, warehouses, restaurants, trade shows, and similar venues, serving customers from startups to the world’s largest corporations. Activity on the platform has grown more than 400% year-over-year, driven largely by organic, in-app network effects tied to third-party staffing and vendor collaboration. The company plans to use the new funding to accelerate product development and to further expand its suite of workflow solutions. PINATA emphasizes accountability, process automation, and ROI measurability to bring digital execution benefits to analog front-line operations.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2022