Pipe17 provides AI-powered composable order operations for modern merchants and fulfillment service providers. Its ecommerce order operations solution enables omnichannel order flows that are touchless and cost-efficient, offering orders-to-anywhere automation, real-time visibility, rapid deployment, and elastic scale across DTC, B2B, and retail. The company raised $15.5M in funding and intends to use the proceeds to expand operations and accelerate development efforts. Backers were not disclosed in the report. Pipe17 is led by CEO Mo Afshar and recently hired its first Chief Operating Officer, Kelly Goetsch. The company is based in Seattle, WA. Pipe17 builds a no-code integration layer that allows e-commerce merchants to connect selling platforms, shipping providers, point-of-sale systems, and ERPs without writing code. The product uses pre-built mappings so users simply pick two services and Pipe17 connects them intelligently, a model the founders describe as “no-code-no-code.” Co-founders Mo Afshar and Dave Shaffer created the company to address the gap between abundant e-commerce applications and the difficulty many merchants have getting those tools to communicate. The service targets sellers ranging from single-digit millions to nine-figure annual sales. Pipe17 positions itself as a way to simplify operations for merchants that lack in-house IT, and the founders compare the market opportunity to what Plaid, Twilio, Splunk and Datadog did in their niches. The company faces competitors in the no-code e-commerce automation space, including Y Combinator-backed Alloy, which has raised funding for a related approach.

Total raised

$24M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2025