PixelMe is a software-as-a-service URL shortener that lets users embed one or multiple retargeting pixels (e.g., Adwords, Facebook, Twitter) in links so marketers can retarget visitors even when linking to third-party sites like Amazon. The product targets marketers who use UTMs and tracking pixels, extending that capability to short links and advertising platforms. PixelMe states it complies with GDPR and works with Safari’s Intelligent Tracking Prevention. The company has shared detailed company materials publicly, including its pitch deck, term sheet, and cap table. To date PixelMe has attracted 10,000 users and generated $130,000 in revenue, reaching $10,000 in monthly recurring revenue after 12 months without prior fundraising. The team positions its transparency approach as similar to Buffer by publishing behind-the-scenes details of the company’s journey.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2018