Pixelynx is a music and gaming entity focused on building a music metaverse ecosystem that enables artists to connect and engage with fans through gaming experiences. Its debut mobile game, ELYNXIR, began limited access tests in October 2022 and leverages Niantic Lightship AR technology and geolocation for players to discover games, music, artists, collectibles, and community-made content. The company plans to integrate ELYNXIR and its broader platform into Animoca Brands’ ecosystem with an emphasis on interoperability, open standards, and new interactive audio-visual formats. Pixelynx also operates LynxLabs, an investment program that offers funding, artist and celebrity access, token design, and technical support to develop new music and entertainment ventures; LynxLabs has invested in Volta XR and Oorbit. The company was founded by Joel Zimmerman, Richie Hawtin, Ben Turner, Dean Wilson and CEO Inder Phull and is based in Los Angeles, CA. Financially, Pixelynx received a majority investment from Animoca Brands in 2022; the terms and deal amount were not disclosed, and Animoca had previously led a December 2021 seed round with multiple participants. PIXELYNX is developing a music metaverse and gaming platform that enables artists to launch interactive environments and monetize through NFTs, playable experiences, and virtual performances. The company plans a mobile app version built using Niantic’s Lightship Platform and ARDK and aimed for a 2022 launch. PIXELYNX closed a $4.5 million seed round to fund continued platform development. The team includes musicians and technologists Joel Zimmerman (deadmau5) and Richie Hawtin alongside industry veterans Ben Turner, Dean Wilson, and CEO Inder Phull. The platform is being developed by gaming veterans from Activision, EA Sports, Epic Games, Ubisoft and Microsoft. PIXELYNX is based in London and Los Angeles.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2021