Pixmania, founded in 2000 by Jean-Emile and Steve Rosenblum, is a pioneer of French e-commerce. The company is repositioning around the circular economy, proposing a more responsible and accessible way to buy technology. It has raised €11.3M and opened its capital to retail investors via a Sowefund crowdfunding campaign. The recent financing included participation from VC fund Breega and follows an earlier seed round that involved backers such as Pauline Boucon Duval and Xavier Niel. Reporting highlights that Pixmania’s offering is broader than competitors like Back Market, though observers note differences in brand image. The company is partnering with Sowefund as part of its relaunch and scaling of a circular-sales model.

Total raised

$12M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2024