Placements.io offers a system for publishers to manage ad inventory, orders, payments and billing across multiple sales channels and integrates with adtech systems including DFP, AppNexus Ad Server, Freewheel Salesforce.com, Netsuite and MediaMath. Founder Edwin Fu developed the business after seeing publishers struggle with revenue fulfillment and billing while at Salesforce, noting some sales orders require 43 manual steps and 72 hours to execute. The startup was founded in 2014 and counts customers such as NineMSN, Zillow/Trulia, eBay and Cox Media Group. Placements.io aims to level the playing field for the supply side of the ad ecosystem by reducing complexity from disconnected systems. It announced a $3.8 million seed funding round to expand sales and marketing and to invest in product and customer support. The company also expects opportunity from Google’s planned shutdown of DoubleClick Sales Manager next year.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2018