Play It Gaming builds social gaming experiences optimized for feature phones, targeting users in emerging markets. The company is partnering with biNu, a cloud-based app platform that brings smartphone features to lower-end phones, to reach an existing base of 5-million users. Its product roadmap includes social features such as the ability to place wagers on global sporting events. Play It Gaming raised US$700,000 in seed funding to support growth. The capital will fund an extensive user-acquisition strategy through expanded partnerships with global affiliate networks and a large-scale marketing push. Initial focus territories are Latin America, Asia and Africa, where feature-phone penetration remains high.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2013