Play2Pay’s core product is an ad‑funded payment rail that converts attention and engagement into a currency users can redeem to pay bills, primarily for mobile service. The company offers an opt‑in, B2B2C integration with Tier‑1 service providers and claims direct integration into payments platforms of service providers and financial institutions. It reports availability to more than 100 million mobile subscribers across the U.S., U.K., Mexico, Brazil and Indonesia through carrier partnerships. Play2Pay says users reduce bills by an average of 30% and that its ARR grew nearly 300% from June 2020 to June 2021; about 25% of engaged users generated revenue daily and service providers saw up to 17% revenue expansion. The platform is free for service providers and merchants; Play2Pay generates revenue from mobile app developers and brands that pay to access and monetize its audience (with attribution tracking to ensure campaign completion). Adfone provides the Play2Pay rewards platform that converts user engagement into mobile phone bill payment. The Play2Pay platform lets mobile users access games, videos, offers, and surveys to earn points redeemable for bill credits, top-up vouchers, data, minutes, text bundles and more. Wireless carriers can participate in the system advertising network, and advertisers can deliver targeted messaging to identifiable demographics. Partners include ad networks, brands, and wireless telecom carriers worldwide. The company operates in the United States, United Kingdom, Mexico and Singapore and is led by founder and CEO Brian Boroff. Adfone closed a $7.5M seed funding round and intends to use the proceeds to further develop Play2Pay and expand globally; backers were not disclosed.

Total raised

$21M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2021