PlayArt Labs develops educational mobile games; its flagship title Artistico combines fine-art appreciation with a pattern-matching puzzle mechanic. Artistico launched on iPad in July and has exceeded 10,000 downloads, with about 1,100 monthly active users who spend more than five minutes per session. The game breaks famous artworks into puzzle pieces over a sketched canvas, rewards faster pattern-matching against the clock, and presents factoids while players progress through art-history periods. PlayArt Labs shipped an iPhone version (reducing artwork size to fit smaller screens) and has partnered with online art community MutualArt while pursuing museum and gallery collaborations. The business model is freemium: a free "Roots of Modern Art" pack with eight paintings, additional period packages at $0.99 each, and an all-ages bundle for $2.99. The studio closed a $100,000 private angel round and plans to use funds for product development (including an Android release), marketing/partnerships, and future games such as an orchestra-conducting title and a 3D clock/watch assembly app tied to commerce.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2013