Playbuzz is a storytelling and real-time analytics platform used by premium publishers and brands to author, distribute and monetize interactive stories that drive audience engagement. The platform offers tools for creating interactive content and measuring engagement in real time. Its branded content business works with Fortune 500 brands to create, distribute and measure native advertising campaigns. The company intends to use the new capital to expand its global presence and to grow its branded content business. Playbuzz has over 150 employees across offices in New York, London, Tel Aviv, Hamburg, São Paulo, Moscow and Los Angeles. Founded in 2012, the company has raised $66M in total funding. Playbuzz offers a proprietary content-engagement platform used by tens of thousands of publishers, brands and content creators to create and distribute interactive formats. Its product formats include slideshows, flip cards, galleries, quizzes, lists and video snaps designed to optimize audience engagement and social distribution. The company was founded in 2012 by Shaul Olmert and Tom Pachys and is headquartered in New York City. Playbuzz employs about 100 people across offices in New York, London, Tel Aviv, Hamburg and Nashville. The company works with leading brands to run native advertising and sponsored content campaigns at scale. It plans to use new funding to further enhance its platform and expand its sponsored content business. PlayBuzz is a NYC-based online content engagement and social distribution platform. It provides publishers, bloggers, marketers and brands tools to connect with audiences through interactive storytelling formats such as quizzes, lists, surveys and rankings on websites and mobile apps. The company plans to use the $16M Series B to expand global operations, opening offices in Asia and Europe, and to broaden the variety of formats on its platform. PlayBuzz also intends to enhance authoring, distribution and monetization capabilities for online publishers. The Series B was led by 83North with participation from Saban Capital, Carmel Ventures and FirstTime Ventures. PlayBuzz was founded in 2012 by Shaul Olmert and Tom Pachys.

Total raised

$66M

Funding rounds

3

Latest round

Series C

Latest activity

Sep 2017