Playerize uses targeted display advertising through blog networks, direct advertising and search networks to drive players to mobile and social games. The company provides game studios with a real-time dashboard to manage campaigns and track conversions and click-through rates, and can create ads for studios without in-house ad teams. It positions itself as the “Google AdWords of game advertising” and differentiates from competitors that focus solely on Facebook ads. Playerize plans to use its $1 million raise to serve more game studios, expand sales and development teams, and secure additional traffic sources for ad distribution. The company also intends to develop a beta email service focused on player reengagement. Playerize was founded in 2011 with help from Montreal-based accelerator Founderfuel.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2012