Players 1st is a Danish software company whose core product is a digital questionnaire platform that helps golf clubs learn about members' experiences and identify areas for improvement. The platform is used by about 2,000 golf clubs globally, including leading clubs in the US, and the company has sent ten million surveys since its 2012 founding. Its stated goal is to increase member satisfaction and retention so clubs keep members longer and generate more value. Management emphasizes continued focus on innovation, quality and a first-class experience for golfers as it scales. Players 1st recently raised €1.3M in funding from Scale Capital. Company leadership says the capital and new American partnerships will support international growth, particularly in the United States.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2024