Playnomics offers a CRM platform called PlayRM and a predictive PlayScience Engine for game developers and consumer brands. The platform supports developers and brands across over 100 games and applications. It scores data from over 30 million monthly active players and processes over 5 billion in-game events. Playnomics also profiles over 100 million unique players across dozens of online games and brands worldwide. The company intends to continue focusing on games and gamification mechanics and to expand the features and capabilities of the PlayRM platform. It recently completed a financing round to support those plans. Turiya Media builds game analytics that mine player behavior in social, massive-multiplayer, and mobile games to identify and predict which players will generate the most revenue. The platform segments each player into one or more of 15 groups (collectors, explorers, social gamers, competitive players, etc.) and predicts lifetime value and revenue curves. It uses behavioral signals and product-recommendation techniques to suggest virtual goods and personalized offers based on similar players’ actions. The data can also inform game design, adaptive features, A/B testing, and targeted virtual product placement for brands. The company is led by founder and CEO Chethan Ramachandran, who previously worked on predictive algorithms for online fraud. Turiya is in private beta, won the best startup prize at the Game Developers Conference, and raised a seed round to support its launch from beta in the second quarter.

Total raised

$6M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2013