PlayPlay offers a powerful yet easy-to-use SaaS platform that lets marketing, communications, HR and social teams create high-quality, on‑brand videos without filming or editing skills. Its product includes ready-to-use templates, advanced customizable branding, and features aimed at turning messages into compelling video content. Thousands of marketing and communications teams use PlayPlay to produce videos for client highlights, internal announcements, and recruitment. The company emphasizes simplicity paired with powerful capabilities to deliver strategic enterprise value above other video tools. Founded in 2017 by Thibaut Machet, Aurélien Dayres and Clément Moracin, PlayPlay is focused on strengthening organizations' connections with their audiences through video. The company plans to use new funding to enhance the platform, accelerate international expansion, grow its first US-based office in New York City, and hire 100 employees across Europe and North America. PlayPlay offers a self-serve SaaS platform that lets comms, marketing and social teams create high-quality video content in minutes without filming or editing skills. Its product rests on three pillars: extreme simplicity (no training required), motion-design technology that aims to match agency production quality, and a storytelling library of about 200 video templates. Typical customers are communication, marketing and social teams at mid-to-large companies; named customers include Axa, Heineken and Orange, and the tool is also used for outdoor screen advertising. PlayPlay positions itself between low-end online video makers and costly agencies, aiming to deliver agency-grade output with an easy user experience. The company sells two pricing tiers: Business at €200 per month/user and Enterprise starting at €500 per month/user.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

May 2020