Playrific curates and personalizes digital content—videos, online games, books, songs, drawing and coloring apps—using a team of educators, experts and algorithms to match each child’s interests. Accounts are regularly refreshed based on a child’s browsing history and the viewing habits of children with similar tastes. The company offers a free web app and an iOS app, and expects to release an Android app commercially soon. Playrific positions its product as an out-of-the-box family experience for tablet manufacturers and a channel for brands to engage families digitally. The company intends to use new funding to accelerate growth and expand sales, marketing and product development while scaling its partnership program. Playrific is based in Boston.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2012