Plista operates a contextual advertising platform that places Recommendation Ads on top of existing display advertising to deliver content-matched, preference-based ads. The company emphasizes high relevance and reports average CTRs between 8% and 12%, which it says outperform typical networks. Plista serves roughly 400 publishers, including high-profile German outlets such as Spiegel.de and Amica. Founded in 2009 by Dominik Matyka, the startup targets monetization for publishers and major outlets. The recent strategic investment by NWZ publishing house is expected to provide additional integration outlets for Plista’s platform. Plista is a Berlin-based social recommendation and personalization platform that suggests content to users across sites using collaborative filtering. Its offering includes a widget, API integration and a Firefox/Greasemonkey plug-in that places a ratings box on site elements and rates them to user preferences. The recommendation engine works across sites, enabling suggestions on one site based on content a user liked on another. Plista also includes a social network component for sharing recommendations and following users with similar tastes. The company was featured in TechCrunch50’s DemoPit and demonstrated at Web 2.0 Expo Europe, where TechCrunch UK reviewed the service. Competitors cited in the article include Strands, Outbrain, Aggregate Knowledge and Criteo.

Total raised

$3M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2010