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PLLAY Labs

3141 Chestnut Street, Philadelphia, PA, 19104, United States

Overview

PLLAY is a mobile-first, peer-to-peer wagering and data platform that lets players 18+ wager head-to-head on console games and keep 100% of winnings. Its AI-driven, computer-vision system monitors live streams as a virtual referee, certifying wins and losses, preventing cheating, verifying winners, and enabling near-instant payouts. Users can currently wager on Call of Duty: Modern Warfare, Madden 21, FIFA 21, NBA 2K21, and Fortnite across Xbox and PlayStation. Through 2021 PLLAY reported rapid engagement growth — new matches increased tenfold, registered users doubled, and average wager size rose to over $20 per match. The company plans to use new capital to enhance user experience, accelerate technology development, build the team, increase user acquisition, and expand marketing to a broader audience. PLLAY was founded by Shawn Gunn and Christine Krzyzanowski and is headquartered in Philadelphia. PLLAY operates a mobile-first, peer-to-peer wagering platform that allows players 18+ to wager on head-to-head video game matches and keep 100% of winnings. The platform uses AI and computer-vision to monitor live streams, act as a virtual referee, certify winners, prevent cheating, and dispense prize money within seconds. Currently PLLAY supports Call of Duty: Modern Warfare, Madden 21, FIFA 21, NBA 2K21, and Fortnite on Xbox and PlayStation, with compatibility for more titles to be announced. The company says it addresses payout delays, cheating, winner verification, and underage gambling to legitimize video game wagering. PLLAY plans to add tournament features and is launching a campaign on MicroVentures, an online equity-based crowdfunding platform. PLLAY closed a $3 million seed round and says it will use the capital to enhance user experience, expand technology development, grow the team, and accelerate user acquisition while targeting a potential pool of over 800 million "casual gamers."

Total raised
$4M
Funding rounds
2
Latest round
Seed
Latest activity
Apr 2021

Industries

  • Artificial Intelligence (AI)
  • Blockchain
  • Cryptocurrency
  • Gaming
  • Media and Entertainment
  • Video Games
  • Video Streaming
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Recent funding

  1. Seed

    Apr 2021

    $1M

  2. Seed

    Nov 2020

    $3M

Team

  • Shawn Gunn

    Co-Founder & CEO

    LinkedIn
  • Christine Krzyzanowski

    Co-Founder, CMO, and COO

    LinkedIn
  • Alexis Toney

    Director, Advertising Strategy & Operations

    LinkedIn
  • Brendan Bartow

    Business Development and Community Growth Manager

    LinkedIn