Plotline provides a no-code, plug-and-play platform and SDKs (Android, iOS, React Native, Flutter, Ionic) that connect streaming user data and CDPs to activate personalized in-app UX patterns in real time. The platform integrates with analytics and CDP tools such as Segment, RudderStack, Mixpanel, and Amplitude, and its backend uses a stream processor and a columnar database that the company says delivers ~50ms latency. Customers can define targeting rules and multi-step UX flows without engineering cycles, enabling frequent experimentation (customers run 50–150 experiments a month) and reported improvements in adoption and activation of 25–30%. Plotline pivoted in 2023 from a feedback product to focus on building dynamic apps and has since signed over 50 global customers, including Dream11, Khatabook, BharatPe, CoinDCX, Niyo, Kredivo and Step; those brands collectively serve over 150 million end users. The company announced a $2.6M seed raise and plans to use the funds to bolster R&D, marketing and sales while expanding across the US, Middle East, Africa and Asia-Pacific. In Q3 the company plans to launch automated discovery of segments and UI creation using LLMs to further automate dynamic in-app experiences.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

May 2024