PlumResearch develops AI-driven audience measurement software that provides episode‑level and scene‑level insights for film, TV and VOD services, including bingeability, time‑of‑day patterns, time spent, reruns and time‑shifting. The company optimized the measurement flow from panel acquisition through report computing to visualization to address legacy methodologies and operational costs. PlumResearch says its clients include major Hollywood studios, TV broadcasters, production companies and talent agencies, including three of the five largest film and TV studios worldwide. The startup operates in 16 markets and has established US offices in California and New York. Founded in 2015, PlumResearch recently secured a €2.25M investment and plans global expansion with a focus on Asian markets such as China, Japan, Korea and India. Management emphasizes a remote‑first hiring approach and intends to open additional offices and bring new products to market.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2020